what'll you have?

Once you find something that suits you, that perfectly satisfies your taste, you tend to stick with it and it becomes your go-to... your usual. After lots of taste tests, on all kinds of food, we found ourselves continually coming back to this spice, and it earned the nick name "The Usual", which ended up sticking. It really does go perfect with damn near anything.

"The Usual has become my go to in everything from chicken to seafood, pork to pasta. I love it. Period."
– Shawn B.

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Here's the Rub

Fire Smoke Society Spices

We don’t care if you cook in a $10,000 pellet powered monstrosity with a ten-speed transmission and wi-fi or a wooden stick over a campfire, this stuff will make your food taste good.

rub it on

"This is the best we've ever used.

Wow is all I can say!" - via email

slather it up with sauce

Inspired by our insatiable thirst for craft brews, our robust and distinctive sauces rely on three of the best—Stout, IPA, and Pilsner—to create a finger-licking finish for ribs, a mustardy wet rub for slow-smoked pork, and citrusy glaze for chicken wings and more.

get saucy

Fire & Smoke Society Recipes

For a marinade that’s whisked together in minutes, this one delivers incredible ginger, garlic, and umami flavors and creates a beautiful lacquered crust. To make prep even easier, ask your butcher to split the chicken for you, and save the backbone for stock. The ambient heat of the grill roasts the chicken halves evenly, crisps the skin, and adds that distinctive charcoaled flavor.

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Unless you’ve been living under a rock, you know that smash burgers and decadent, over-the-top, Scooby Doo-sized sandwiches are all over Instagram. While your trainer urged us to avoid anything seven patties high, The Belt Buster is our idea of a marvelously meaty (but manageable to wrangle) sandwich. An entire short rib on a bun? What’s not to love?

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