Once you find something that suits you, that perfectly satisfies your taste, you tend to stick with it and it becomes your go-to... your usual. After lots of taste tests, on all kinds of food, we found ourselves continually coming back to this spice, and it earned the nick name "The Usual", which ended up sticking. It really does go perfect with damn near anything.
"The Usual has become my go to in everything from chicken to seafood, pork to pasta. I love it. Period."
– Shawn B.
We don’t care if you cook in a $10,000 pellet powered monstrosity with a ten-speed transmission and wi-fi or a wooden stick over a campfire, this stuff will make your food taste good.
Wow is all I can say!" - via email
Inspired by our insatiable thirst for craft brews, our robust and distinctive sauces rely on three of the best—Stout, IPA, and Pilsner—to create a finger-licking finish for ribs, a mustardy wet rub for slow-smoked pork, and citrusy glaze for chicken wings and more.
I caved. After a flurry of effusive smoked cream cheese photos on social media, I needed to explore the hype--and try that smoky cheese.. Enter lump crab. With a crispy, cracker crumb crust and a creamy, decadent base, this dip is perfect for a party snack, appetizer, or tailgate. (You can smoke the cheese up to 3 days in advance, then cook the dip on your grill over indirect heat.) You will absolutely need something crispy (sturdy crackers, toasted bread) to slather it on.Read more
I’m pretty sure it started with Japanese Anime. Years ago, my son Wyatt and I watched the Miyazaki classic “My Neighbor Totoro,” and went on to see all of the director’s films. Food plays an important role in the wildly imaginative animation, so along the way we also developed a fondness for onigiri (stuffed rice balls wrapped in nori), pork dumplings, ramen, and bubble tea. In other words, our cinematic adventures inspired new food adventures.Read more
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